Born in the West Midlands and raised in the culturally diverse heart of London, Lamar grew up immersed in a world of sound—where Pop, R&B, Reggae, Gospel, and Afrobeats played side by side. This eclectic mix shaped not only his artistry but also his identity. With a natural sense of rhythm and a stage presence that instantly draws people in, Lamar discovered early on that performing wasn’t a hobby—it was his purpose. His talent caught the attention of Simon Fuller, ultimately leading him to join the global pop phenomenon Now United. As a member, he performed for hundreds of thousands of fans across multiple continents, honing his skills in singing, dancing, and building a powerful connection with audiences worldwide.

Stepping into his solo era, Lamar has quickly proven that he is more than ready for the spotlight. In 2024, he showcased his artistry at a prestigious BET event, earning praise from both fans and industry professionals. His sold-out Brazil tour highlighted his international appeal, while his dynamic Los Angeles performances introduced him to a new wave of American listeners. Lamar’s signature blend of soulful vocals, polished choreography, and Michael Jackson–inspired precision has set him apart in an era where true entertainers are rare. His momentum continued as he opened for Shawn Stockman of Boyz II Men, Trey Songz at OC Club Fest, and Inayah at the legendary Roxy Theatre. With global experience, undeniable talent, and a growing fanbase behind him, Lamar is carving out a powerful legacy—one built on passion, authenticity, and world-class performance.